Nicolas Orsoni
Strategic Planner at BBDO Paris, Boulogne Billancourt Cedex
Paris, 法国
标题Sarah
广告公司
广告战役 You never know someone until you dance with them
广告主 Ubisoft
品牌 Just Dance 2017
首次发布日期 2016 / 10
行业领域 视频游戏/电玩控制器
剧情简介 SUMMARY
The “You never know someone until you dance with them" campaign is the story of a rescue. “Just Dance”, the once Europe's most popular dancing video game, faced a terrible market turnaround in 2016 which pushed the brand to reinvent its communication strategy. The goal was to convince older and more demanding new generation console players that “Just Dance" is more than just a game: it’s a genuine social experience, shared with friends and loved ones. By revealing the unexpected power of dance to people, the campaign managed to reverse the brand’s downfall.
哲学 The campaign spotlights this true power of dancing: revealing something completely new about the person you’re dancing with.The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017. The campaign uses 3 funny, authentic films to illustrate the moments of truth that only dancing can cause. The idea of the campaign came from an insight about dancing: that it opens us up and shows other people our true selves. When you dance, you’re not your job, your social status or your past. You’re just you, here and now. Dancing with someone creates an undeniable connection. And don’t we really discover people when we see them dance? 
媒体类别 电视
长度
广告经理
广告经理
广告经理
Managing Director
客户总监
战略企划
客户经理
执行创意总监
美术指导
文案
Head of Production
广告公司制片
制作公司
执行制片
导演
导演
摄影指导

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