标题 | Big Mac |
广告公司 | Leo Burnett |
广告战役 | Iconic Stacks |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2020 / 1 |
行业领域 | 餐馆与快餐 |
哲学 | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
媒体类别 | 户外广告 |
首席创意官 | Chaka Sobhani |
创意总监 | Pete Heyes |
美术指导 | James Millers |
文案 | Andrew Long |
设计师 | David Schwen |
设计师 | Jake Arnold |
Head of Design | Phil Bosher |
客户总监 | Steph Bates |
Senior Account Manager | Robert Ellen |
客户主管 | Callum Matthews |
Project Director | Emily Green |
Marketing Manager | Hannah Pain |
Campaign Assistant | John McClure |