概要
A bonafide integrated creative leader with a deep background in content creation, digital and advertising: I'm a hybrid creative/planning/technology/data type.
Building strong brands across all media is what I enjoy the most. i have particularly deep experience in finance, healthcare, technology and telecoms.
I've built a 200 person agency from scratch, led very large creative departments, managed multiple offices, helped create award-winning cultures, frequently been a member of executive leadership teams across integrated agency accounts and have also spent much of my career leading global assignments.
I've worked in almost every channel for some of the biggest brands in the world including: Apple, American Express, BMW, British Airways, Gilead, Humana, IBM, Pfizer, Unicef, Virgin and Volkswagen.
And lots of other blue chip brands too: Barclays, BT, Cisco, CRUK, Eurostar, HBOS, Harvey Nichols, HP, Gerber, J&J, London Underground, Marks and Spencer, Mars, Merck, Orange, Nissan, NSPCC, Philips, Royal Bank of Scotland, SAP, Skype, Sony, Tesco, Time Warner Cable, Vodafone, Volkswagen, Volvo.
That's lots of brands, but I guess the summary is, I've proved I can work on almost anything and creatively engage consumers in any channel.
Specialties: Leadership. Building strong brands. Big transformative digital thinking. Data-driven creativity. Content. Collaboration
Skills
- Integrated Marketing
- Creative Strategy
- Digital Strategy
- Direct Marketing
- Creative Direction
- Digital Marketing
- Advertising
- Interactive Advertising
- Social Media
- Online Advertising
- Brand Development
- Interactive Marketing
- Digital Media
- Marketing
- Content Strategy
- Information Architecture
- Email Marketing
- Mobile Marketing
- Strategy
- Copywriting
- Social Media Marketing
- Mobile Devices
- Art Direction
- Outdoor Advertising
- Concept Development
- Brand Architecture
- Television
- Idea Generation
- Direct Mail
- Relationship Marketing
- Online Marketing
- Corporate Branding
- Mobile
- Publishing
- User Experience
- Customer Insight
- Creative Development
- Consumer Insights
- Interaction Design
- New Media
Talent you might be interested in
Positions
Executive Creative Partner
Executive Creative Director: RAPP New York
Chief Creative Officer: RAPP London
In the agency world we definitely seem to be playing more multi-faceted, rounded roles. In my role as Chief Creative Officer I guess I kind of lead the creative vision for our business, make sure our creative product is top notch and help show how data, creativity and technology can be harnessed to create real marketing innovation.
I also act as a strategic lead for many of our clients, helping them plan their way through the challenges of an always-on, connected world. Advising on brand engagement, mobile and social media is probably where I'm currently most focused.
