Here's what you need to know about me in 110 words.
I believe that to be hyper-relevant, brands must have a clear purpose...beyond what they sell. I have led teams to define the purpose of a number of iconic brands: McDonald's. Visa, Olympics, Chevron, Cannondale. Growth today comes from understanding consumers around the world. I have deep experience in over 100 countries. Managing category defining brands requires unique skills; as does managing a turnaround. I've learned a ton about both. The best strategy in the world is nothing without authentic, engaging, exciting execution. I'm a strategic thinker with a portfolio of brilliant and enduring creative ideas. Innovation is the lifeblood to growth. I have made a career challenging conventional wisdom.