标题 | Lexus TIME Magazine Coming Home Spot |
广告公司 | Team One |
广告战役 | A Year in Space “Coming Home” |
广告主 | Lexus |
品牌 | Lexus |
Posted | 9月 2016 |
剧情简介 | After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.) Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.” |
媒体类别 | Web Film |
长度 | |
音乐公司 | Butter Music & Sound |
Agency | Team One |
联合创意总监 | Amanda Abrams |
Business Affairs | Janet Anderson |
Product Specialist | Doug Rosenfeld |
集团创意总监 | Craig Crawford |
创意总监 | J T |
创意总监 | Wendy Leicht |
制片 | Reilly Park |
首席创意官 | Chris Graves |
Director of Product Information | Robert Johnson |
项目经理 | Rosheila Robles |
客户总监 | Amy Oars |
客户主管 | Jay Thongnop |
客户主管 | Kellen Laker |
执行制片 | Sam Walsh |
制作公司 | LOOKER Content |
Director/DP | Roman Jakobi |
Executive Creative Producer | Eden Tyler |
制片 | Stephanie Marshall |
Editorial Company | Team One Multimedia |
执行制片 | Bryan Cook |
剪辑师 | Mark Sanders |
Assistant Editor | Sergio Maggi |
Post Producer | Gina Grosso |
VFX Supervisor | Robert Johnston |
2D VFX | David Audelo |
Colorist | Adolfo Martinelli |
执行制片 | Annick Mayer |
执行制片 | Marcus Nelson |
音乐编曲 | Joel Dean |
音乐编曲 | Andrew Sherman |
MUSIC Artist | Diddy ft. Skylar Grey |
Voiceover | Maurice LaMarche |
录音室 | Juice Studios |
Sound Mixer | Bob Germore |