| 标题 | Autism can work |
| Brief | What if Autism was just another form of intelligence, misunderstood and unexploited? This was the thought that underpinned "Autism Can Work", a campaign from French food company Andros. It was a career programme that's also a care programme, giving Autistic people the chance to work for the company while changing the way society looks at autism. The campaign was widely reported by the media and even cited in a speech by French Prime Minister Edouard Philippe. |
| 广告公司 | Serviceplan Group France |
| 广告战役 | Autism Can Work |
| 广告主 | Andros |
| 品牌 | Andros |
| 首次发布日期 | 2018 |
| 行业领域 | 企业传播 |
| 剧情简介 | What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Chief Creative Officer | Alexander Schill |
| 首席创意官 | Dimitri Guerassimov |
| 首席创意官 | Fabien Teichner |
| 首席创意官 | Hervé Poupon |
| 创意总监 | Daniel Perez |
| 文案 | Benjamin Coché |
| 文案 | Chloe Rosiaux |
| 美术指导 | Astrid Pinon |
| 美术指导 | Ingrid Hammaoui |
| 制作公司 | Trinity Films |
| 导演 | Manuel Cuesta |
| 音效 | Comptoir du son |
| Global Chief Creative Officer | Alexander Schill |
| Chief Creative Officer | Dimtri Guerassimov |
| Chief Creative Officer | Fabien Teichner |
| Chief Creative Director | Hervé Poupon |
| Creative Director | Daniel Perez |
| Copywriter | Benjamin Coché |
| Copywriter | Chloé Rosiaux |
| Art Director | Astrid Pinon |
| Art Director | Ingrid Hammaoui |
| Production & Postproduction Supervisor | Renaud Chabert |
| Editor | Simon Guillou |
| Editor & Motion Designer | Hugo Denepoux |
| Grading & Fx | Jarina Amach |
| Director Autist shoots | Manu Cuesta |
| Line producer | Nicolas Foulatier |
| Sound engineer studio | Alexandre Poirier |
| Entrant Company | SERVICEPLAN FRANCE |
| Idea Creation | SERVICEPLAN FRANCE |
| Production | TRINITY FILMS |
| PR | SERVICEPLAN FRANCE |
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