标题 | Join the Goodness |
Brief | With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage. |
广告公司 | Havas Chicago |
广告战役 | Join The Goodness |
广告主 | Groupe Bel |
品牌 | Babybel |
首次发布日期 | 2020 / 6 |
行业领域 | 奶酪 |
剧情简介 | Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic. |
媒体类别 | 电视 |
长度 | |
后期制作 | Platige Image |
Photography Agency | Kinou |
创意总监 | Stéphane Xiberras |
导演 | Hervé de Crécy |
剪辑师 | Adriana Legay |
美术指导 | Julien Vergne |
文案 | Alexandre Girod |
Post-production Producer | Sébastien Voisin |
创意总监 | Stephan Schwarz |
制片 | Nicolas Tiry |
Creative Producer | Morgane Bohn |
摄影指导 | Agustin Claramunt |
Director of Production Operations | Amine Ketem |
制作公司 | Solab |
音效制作 | GUM – Green United Music |
制作公司 | Eastness Productions |
VFX Executive Producer | Artur Zicz |
VFX Supervisor | Maciej Szewczenko |
VFX Producer | Mateusz Wisniewski |
美术指导 | Marcin Kowalski |
Head of CG | Cezary Albinski |
Head of Production | Paulina Machalica |
On-set Supervisors | Kamil Dąbkowski |