Maciej Szewczenko
CG Supervisor at Platige Image
Warsaw, 波兰
标题Join the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
广告公司
广告战役 Join The Goodness
广告主 Groupe Bel
品牌 Babybel
首次发布日期 2020 / 6
行业领域 奶酪
剧情简介 Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic.
媒体类别 电视
长度
后期制作
Photography Agency
创意总监
导演
剪辑师
美术指导
文案
Post-production Producer
创意总监
制片
Creative Producer
摄影指导
Director of Production Operations
制作公司
音效制作
制作公司
VFX Executive Producer
VFX Supervisor
VFX Producer
美术指导
Head of CG
Head of Production
On-set Supervisors

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