广告经理
at
Fundación Vida Silvestre
| 标题 | 102 Millions |
| 广告公司 | Y&R Argentina |
| 广告战役 | 102 Millones |
| 广告主 | Fundación Vida Silvestre |
| 品牌 | Fundación Vida Silvestre (WWF) |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | Without low blows, the short 3 minute film 102 Million seeks promoting the awareness of the harsh reality endured by a huge section of the population of the country and the world, as well as raising awareness in the need of not wasting the vital resource, so close at hand for some and so many miles away for others |
| 问题 | Officially, around 7 million Argentinians, equivalent to 17% of the country´s total population have no access to drinking water. The percentage rises to 21% according to non-governmental organizations. The situation worsens in urban and rural poverty areas where the restriction reaches 100% of its inhabitants. Fresh drinking water is the original source of life, what nurtures everything, from the food we eat to the cotton we use, to the energy we depend on in our everyday lives. Only 3% of the earth´s water is drinking water, and only 1% of that fraction is available for human use. It is the world´s most precious resource but it is also finite and threatened as well by climate change, population growth and changes in the patterns of consumption, among other factors. |
| 媒体类别 | 电视 |
| 长度 | |
| General Creative Director | Lisandro Grandal |
| General Creative Director | Fernando Tchechenistky |
| 创意总监 | Gustavo Botte |
| 创意总监 | Ignacio Jardón |
| 创意总监 | Juan Ure |
| 创意总监 | Juan Pablo Curioni |
| Director of Public Relations | Daniela Tucci |
| Head of Production | Luis Pompeo |
| 制作公司 | La Doble A |
| 导演 | Iván Vescovo |
| 导演 | Martin Donozo |
| 制片 | Jose Arnal |
| 广告经理 | Martín Font |