| 标题 | Comic Relief Safety Video (2mn) |
| Brief | British Airways needed a new in flight safety video - one that people would really pay attention to. They were also keen to raise money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information was created. The video is now being seen on board, worldwide, |
| 广告公司 |
BBH
|
| 广告战役 |
British Airways safety video
|
| 广告主 |
British Airways
|
| 品牌 |
British Airways
|
| Posted | 11月 2018 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输
|
| 剧情简介 | BA needed a new in flight safety video. One that people would really pay attention to. They were also keen to try and raise even more money for Flying Start, their charity partnership with Comic Relief. By combining both objectives, and persuading A list talent to subject themselves to a casting session for the video, a unique piece of life saving information and branded entertainment was created. The video is now being seen on board, worldwide, by BA’s 45M passengers and online where it’s clocked up over 9M views to date. |
| 媒体类别 |
Web Film
|
| 创意总监 |
Paul Silburn
|
| 文案 |
AK Parker
|
| 文案 |
George Brettell
|
| 美术指导 |
AK Parker
|
| 美术指导 |
George Brettell
|
| 摄影师 |
Jamie Cairney
|
| 制作公司 |
2AM, London
|
| 导演 |
Becky Martin
|
| 制作公司制片 |
Gwilym Gwillim
|
| 广告公司制片 |
Natalie Parish
|
|
Nick Crabb
|