Ian Brignell
设计师 at Turner Duckworth
New York, 加拿大
标题Subway Logo
广告公司
广告战役 Subway Visual Identity
广告主 Doctor's Associates, Inc.
品牌 Subway
Posted10月 2018
行业领域 餐馆与快餐
剧情简介 We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH).
媒体类别 平面
长度
Creative Agency
Head of Design
Head of Design
创意总监
文案
摄影师
Typographer
执行创意总监

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