| 标题 | America Can |
| 广告公司 | Jones Knowles Ritchie (JKR) |
| 广告战役 | America |
| 广告主 | Anheuser-Busch |
| 品牌 | Budweiser |
| 首次发布日期 | 2016 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | America, This Bud’s for You. |
| 剧情简介 | Budweiser is America, America is Budweiser. What better way to commemorate the birth of our country this summer, than to literally hold it in your hand. Replacing the brand name is a bold statement, the only logical option, the name of the mother from which it was born. Throughout the ‘Ameri-can’ design, Budweiser has changed its dress to signal an unwavering ode to the country. A substitution for “The King of Beers” needed to be an equally bold qualifier for America. “E Pluribus Unum” was the solution: “Out of Many, One”, a nod to the states that create our great nation, as well as a comment on Budweiser’s place amongst its competitors. There is only one Bud. The homage continues in totality, from the US in place of the AB medallion and "The Star Spangled Banner” lyrics encircling the creed, to the ‘Indivisible Since 1776’ - the born on date of our land. This summer truly, you can hold America in your hands. |
| 媒体类别 | Packaging, Branding & Design |
| 长度 | |
| 创意总监 | Tosh Hall |
| Typographer | Ian Brignell |
| 摄影师 | Martin Wonnacott |