|标题||The Campaign We Didn't Want to Create|
|广告公司||Saatchi & Saatchi Wellness|
|广告战役||Take Down Gun Violence|
|广告主||Concerned Citizens to Take Down Gun Violence|
|品牌||Concerned Citizens to Take Down Gun Violence|
|剧情简介||On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be downloaded and displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings. With arguments raging on how to manage the gun violence crisis, something more needed to be done now. So we created Concerned Citizens to Take Down Gun Violence. An organization committed to offering practical resources, safety tips and medical advice for people confronting public shootings. All with the desire that gun violence would come to an end one day. And the hope that there would no longer be a need for us to be so concerned.|
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