|标题||Meet the Spokespoon|
|广告公司||Saatchi & Saatchi Wellness|
|广告战役||Meet the Spokespoon|
|品牌||Crossroads Community Soup Kitchen|
|哲学|| How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?”|
Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community.
|结果||In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City.|
|媒体类别||Interactive Outdoor Experience|
|Director of Content Creation||Steve Pytko|
|Creative Director, Art||Carolyn Gargano|
|Creative Director, Writer||Scott Carlton|
|Film Editor||Dayn Williams|
|Production Assistant||Luke Gargano|
|Film Director||David Hubatsek|
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