| 标题 | World’s Longest Banner |
| 广告公司 | Commonwealth McCann |
| 广告战役 | World’s Longest Banner |
| 广告主 | General Motors Corp. |
| 品牌 | Chevrolet Bolt Ev |
| 首次发布日期 | 2019 / 2 |
| 行业领域 | 汽车 |
| 哲学 | Recognizing that electric vehicle range anxiety is still very much an issue in consumers’ minds, Chevrolet created the first-ever 520km-long banner. The brand used innovative Android-based technologies to interactively demonstrate the Bolt EV’s long-range capabilities. Converting kilometers into pixels – 1,965,379,091 pixels to be exact – Chevrolet designed a mobile experience that challenged Android users to swipe and drive their virtual Bolt EV down a 520km-long scrolling banner until they reached the finish line. It took Android users five and a half hours of continuous scrolling to reach the end of the banner – no easy feat! Fortunately, the journey was filled with Easter Eggs and encouraging quotes to keep the scroller going. During the 2-week campaign, users spent 852 hours (35.5 days) on the banner and made a whopping 1,525,348 finger scrolls down the road. Average time spent on the banner was 8.37 seconds, which is over 9x the average time a user spends on any banner. In total, all users scrolled enough to travel 37,975,000 kilometers. For comparison, that’s almost 100x the distance from the Earth to the Moon. To prove digital doesn’t just stay in the virtual world, the participation users put into our banner ended up with 40 footfall leads to showrooms. Digital advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive. |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Andrej Arsenijevic |
| 联合创意总监 | Andrew Siebert |
| Digital Director | Vladimir Karmelić |
| Digital Director | Jody Leon |
| Creative Technologist | Mihailo Rsumovic |
| Digital Produced | Vinod Kumar |
| Account Director | Stuart Randall |
| Deputy, Global CCO's | Matt Canzano |
| Deputy, Global CCO's | Greg Braun |
| EVP / Global Head of Strategy | Ash Farr |
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