Luca Cinquepalmi
Executive Creative Director at Publicis Italy, Milan
Milan, 意大利
标题#SnackHolidays
广告公司
广告战役 #SnackHolidays
广告主 Transavia
品牌 transavia.com
Posted6月 2015
行业领域 运输、旅行及旅游
剧情简介 Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets.
Results
+ 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media    
媒体类别 案例研究
长度
创意总监
美术指导
文案
制作公司
执行创意总监
执行创意总监
Managing Director
客户经理
Marketing Manager
Marketing Manager Lisa Donnadieu
Head of TV
广告公司制片
导演
制作经理
音效
美术指导
剪辑师
数字项目经理
数字项目经理

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