| 标题 | #SnackHolidays |
| 广告公司 | HUMANSEVEN |
| 广告战役 | #SnackHolidays |
| 广告主 | Transavia |
| 品牌 | transavia.com |
| Posted | 4月 2015 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | lease outline why this entry is appropriate to Direct Marketing. Transavia, the low cost company of the Air France KLM group, has shaken up the low cost market by introducing a new way of accessing holidays: SnackHolidays. No more computer freezing in the middle of a reservation or a poor WIFI connection stopping you from seeing tempting promotions offered by the company. Today you can buy your plane tickets as you do the weekly shop/ when you need them most: in the neverending supermarket queues, or on the underground platform. All you have to do is: 1.Go to your nearest supermarket 2. Buy a Snackholidays for Lisbon 3. Eat the sweets inside the packet 4. Enter the code found inside the packet on the website snackholidays.com 5. Receive the confirmation and fly to Lisbon A quick and simple way to access a holiday, anywhere, anytime…every day. With #SnackHolidays and Transavia it's never been easier to travel! Creative Execution Transavia has produced treats that we consume daily; chips, sweets, cereal bars, chocolate bars and even fizzy drinks. Altogether, more than 10,000 packets have been designed and produced for this unique operation. Exclusive partnerships with well-known French retailers have been set up: Carrefour group (N°1 European mass distributor), Selecta (N°1 vending machine brand in France) and MK2 cinemas. But such an original promotion needed an accompanying media campaign to showcase this revolution: digital and classic billboards were paved along the consumer's path towards sale points on underground platforms and in shopping centres. We hijacked the codes of the food industry with double-meaning claims to support the fact that this was an advertising operation, but real snacks, inside which you could find real plane tickets. Results + 64% search. + 78% website traffic. + 41% bookings. 13 million Facebook impressions. + 6 716 likes on Facebook. 469 664 facebook’s engagement. 3 million Twitter impressions. 1,5 million euros free media |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Gilbert Scher |
| 美术指导 | Julien Doucet |
| 文案 | Lilian Moine |
| 制作公司 | Hercules HRCLS |
| 执行创意总监 | Luca Cinquepalmi |
| 执行创意总监 | Marco Venturelli |
| Managing Director | Elisabeth Billiemaz |
| 客户经理 | Aurore Cornen |
| Marketing Manager | Stéphanie Pigaglio |
| Marketing Manager | Lisa Donnadieu |
| Head of TV | Christopher Thiery |
| 广告公司制片 | Sarah Bouadjera |
| 导演 | Juien Bouvet |
| 制作经理 | Maxime Bouyer |
| 音效 | Benoit DUNAIGRE |
| 美术指导 | Tristan Lecuyer |
| 剪辑师 | Pierre Laisné |
| 数字项目经理 | Romain Cialdella |
| 数字项目经理 | Sandrine Lafont |
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