Alex Speakman
Managing Partner & Director of Strategy at Saatchi & Saatchi Melbourne
Sydney, 澳大利亚
标题Where The World Rides
广告公司
广告战役 Where The World Rides
广告主 BikeExchange
品牌 BikeExchange
首次发布日期 2018 / 11
行业领域 自行车
哲学 The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.

The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.

The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.

The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity.
媒体类别 互动
长度
Global CEO
Brand & Campaign Manager
首席创意官
执行创意总监
Executive Planning Director
创意总监
文案
美术指导
Senior Business Director
Senior Producer
制片
制片
制作公司
导演
摄影指导
制片
执行制片
Managing Director
剪辑师
Post-production Producer
后期制作

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