标题 | Where The World Rides |
广告公司 | Saatchi & Saatchi |
广告战役 | Where The World Rides |
广告主 | BikeExchange |
品牌 | BikeExchange |
首次发布日期 | 2018 / 11 |
行业领域 | 自行车 |
哲学 | The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world. The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends. The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish. The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity. |
媒体类别 | 互动 |
长度 | |
Global CEO | Mark Watkins |
Brand & Campaign Manager | Amy Williams |
首席创意官 | Mike Spirkovski |
执行创意总监 | Simon Bagnasco |
Executive Planning Director | Alex Speakman |
创意总监 | Lee Sunter |
文案 | SAMANTHA ALEXANDRE |
美术指导 | Santi Urso |
Senior Business Director | Adam Brami |
Senior Producer | Lucy Trengove |
制片 | Chris Moore |
制片 | Maria Borowski |
制作公司 | Sweetshop |
导演 | Alexander Brown |
摄影指导 | Max Walter |
制片 | Zena Bartlett |
执行制片 | Loren Bradley |
Managing Director | Edward Pontifex |
剪辑师 | Jess Mustacio |
Post-production Producer | Charlotte Griffiths |
后期制作 | The Editors |