Kate Gooden
EXECUTIVE PRODUCER at Scoundrel
Sydney, 澳大利亚
标题Cubby House - Should've Gone to Specsavers
广告公司
广告战役 Cubby House
广告主 The Perkins family
品牌 Specsavers Australia
首次发布日期 2018 / 5
行业领域 眼镜店
哲学 House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
媒体类别 电视
长度
市场 新西兰
Marketing Director
Campaign Manager
Campaign Executive
文案
美术指导
美术指导
Producer
首席创意官
Head of TV
Production
Group Account Director
Chief Executive Officer (CEO)
客户经理
Account Director
客户经理
制作公司 Scoundrel
执行制片
Director
摄影指导
Producer
Post Production Company
Colourist
Producer
Online Artist
Sound Company
Sound Engineer
Producer

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