| 标题 | V Skills |
| 广告公司 | Clemenger BBDO Sydney |
| 广告战役 | V Skills |
| 广告主 | Frucor Beverages Ltd. |
| 品牌 | Frucor |
| 首次发布日期 | 2016 / 11 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | V Skills. A series of 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone unlocked an entertaining how-to guide on everything school forgot to teach you. |
| 哲学 | 24 branded content videos, co-created with a variety of directors, production companies and notable influencers relevant to our target demographic, including sketch comedy trio Aunty Donna and action-film directing duo and YouTube sensations RackaRacka. With a wide variety of skills, including ‘folding a fitted sheet’, ‘smoke-bombing’, ‘applying sunscreen, ‘whistling’, ‘escaping alien abduction, ‘saving dollars’, ‘detecting lies’, ‘jumping over stuff’, ‘taking a selfie’ and many more, there was something to help everyone be a bit better at life. |
| 结果 | Over 30 million video views of skills content globally. 5.5 million YouTube impressions and reached over 1.7 million 18-24 year olds on Facebook, accounting for approximately 65% of the total Facebook audience for this demographic. With Facebook penetration recorded at 99% for this age bracket, this would mean that almost every 18-24 year old in Australia would have seen at least one V Skills video. 1060% increase in engagement with the V brand on Facebook, with the sentiment towards the campaign overwhelmingly positive. Most importantly, sales jumped 11% over the campaign period. |
| 媒体类别 | Web Film |
| 执行创意总监 | Paul Nagy |
| 创意总监 | Brendan Willenberg |
| 创意总监 | Ben Clare |
| 文案 | James Beswick |
| 美术指导 | Ollie Beeston |
| 广告公司制片 | John Pannochia |
| Agency | TKT |
| Founder/Managing Director | Cate Stuart-Robertson |
| 客户总监 | Hanne Haugen |
| 客户经理 | Marshall Campbell |
| Planning Director | Rob Dougan |
| Head of Craft | Daniel Mortensen |
| Sound Engineer | Anthony Tiernan |
| Group Account Director | Phillipa Thomas |
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