Philippe Lesesvre
Creative Director at THE GOOD COMPANY
Paris, 法国
标题TOPITO FOOTPOLL
广告公司
广告战役 TOPITO FOOTPOLL
广告主 TOPITO
品牌 TOPITO
Posted11月 2018
行业领域 媒体、出版物及制作
剧情简介 At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual.
媒体类别 社交媒体
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