| 标题 | The BulletPen |
| 广告公司 | McCann Worldgroup Colombia |
| 广告战役 | THE BULLETPEN |
| 广告主 | Ministry of National Education |
| 品牌 | Ministry of National Education |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 国家教育 |
| 广告口号 | Bullets marked our past. Education will write our future |
| 剧情简介 | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news.Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. We captured their attention, by turning an element of war into one of peace: The Bulletpen. And making in it the symbol of our message: “Bullets marked our past. Education will write our future” We offered it to journalists, writers and opinion leaders, Most of whom are writing and drawing with the “Bulletpen” their own idea of a Colombia in peace. And then, everybody wrote with and about it: The Mayor of Bogotá and the President of Colombian The OEA General Secretary Every single national and international communication media. |
| 哲学 | To remind everyone that the future of our country in peace lies in education, we decided to create a unique Christmas gift, turning an element of war into one of peace. The Bulletpen. We transformed bullets into pens as a symbol of our message: “Bullets marked our past. Education will write our future” |
| 问题 | War in Colombia has been going on since 1958. With more than 6 million victims in the last 30 years, but this year with the sign of the peace agreement; education received a higher budget than war. And the Ministry of National Education wants to spread the news. Amidst the political debate, we needed the press take our side and start talking about the great things peace will bring to Colombia. |
| 结果 | * National and international media coverage, from US to China, CCTV news, CNN, Deutsche Welle, The Whashintog Post, Lebanon on Time, AFP, LA Stampa Italia, AskaNews, El Mundo Spain, Telemundo International, MSN, news, Yahoo news, La Nación Chile, , Terra news and hundreds of Latinoamerican news websites. * We continue cuantificating the value generate in free press by the campaing. The Bulletpen and our message still generates more and more news from all over the world. More than 500 influential personalities including President Juan Manuel Santos and Luis Almagro General Secretary of the Organization of America States joined together to rewrite the history of the country. * Gina Parody, Minister of National Education went from been perceived as one of the worst ministers to be rank as the best minister of Colombia in a public opinion poll made in march 2016 |
| 媒体类别 | 公关 |
| 长度 | |
| 更多信息 | www.baligrafo.org |
| 执行创意总监 | Samuel Estrada |
| 创意总监 | Alejandro Bermudez |
| 创意总监 | German Camelo |
| 创意总监 | Juan Carlos Palma |
| 文案 | Christian Mondragón |
| 文案 | Alejandro Bermudez |
| 文案 | Leon Guzman |
| 美术指导 | Monica Beltran |
| 美术指导 | José Rodriguez |
| 美术指导 | Carlos Zarate |
| 客户总监 | Andres jimenez |
| 客户主管 | Jaime Suarez |
| 制片 | Rossario Carvajal |
| Digital Production | Daniel Vergara |
| 后期制作 | Red Mosquito |
| 特效 | Life |
| 音效制作 | laika Studio |
| 制片 | Direktor films |
| 3D Graphics | Salvación Studio |
| PR Agency | Corporativa |