| 标题 | Bandenbingo - Rink Bingo |
| 广告公司 | FCB Zurich |
| 广告战役 | Bandenbingo |
| 广告主 | Hockey Club Davos |
| 品牌 | Hockey Club Davos |
| Posted | 5月 2016 |
| 行业领域 | 运动队、体育活动 |
| 剧情简介 | Hockey Club Davos is the most successful Swiss ice-hockey team, with currently 31 championship titles. But financially, the club is still highly dependent on merchandise and catering sales. The challenge was to develop an idea to increase these sales for all concession partners. During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo. With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Dennis Lück |
| 创意总监 | Sören Schröder |
| 创意总监 | Marcin Baba |
| 文案 | Dominik Brülisauer |
| 数字艺术指导 | Manuela Tappe |
| 美术指导 | Fabian Sigg |
| 美术指导 | Olivia Schläpfer |
| Graphics | Lukas Schnider |
| Content Developer | Olivier Walter |
| Content Developer | Emanual Büchler |
| Content Developer | Marco Frei |
| Client Services Director | Mark Becher |
| 客户经理 | Sharon Nehrenheim |
| IT Partner | Soulmedia |
| IT Partner | Ursin Cola |
| IT Partner | Chris Casutt |
| Head of Marketing and Sponsoring | Marc Gianola |
| Managing Director | Bill Mistura |
| Head of Communication and Ticketing | Markus Glarner |
| Marketing Department | Elena Buchli |