| 标题 | Search Racism. Find truth. |
| 广告公司 | FCB Zurich |
| 广告战役 | Search racism. Find truth |
| 广告主 | Refugees Welcome |
| 品牌 | Refugees Welcome |
| 首次发布日期 | 2016 / 4 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | Search racism. Find truth. |
| 剧情简介 | After witnessing the hate and inciteful comments the refugee issue was getting in Germany, FCB Zurich partnered with Refugees Welcome to create “Search racism. Find truth.” As of 9am on April 19th, anyone in Germany searching for xenophobic videos on YouTube will first be shown clips in which actual refugees rebut the subsequent prejudices in their very own way: with facts, personal anecdotes, surprising revelations and even humor. Thanks to a complex combination of channel and keyword targeting complemented by the placement of unskippable ads before very specifically selected videos, individuals looking to watch hateful videos will be unable to avoid watching the messages from refugees first. |
| 媒体类别 | Pre-Roll |
| 长度 | |
| 更多信息 | http://www.search-racism-find-truth.com/ |
| 首席创意官 | Dennis Lück |
| 创意总监 | Andy Lusti |
| Creative Director Digital | Hanja Baruschke |
| Director of Content | Emanuel Büchler |
| 美术指导 | Fabian Sigg |
| 文案 | Sarah Ming |
| 美术指导 | Olivia Hug-Schläpfer |
| 美术指导 | Elgee David Wee |
| 美术指导 | Lia Bellini |
| Content Director | Marco Frei |
| Client Service Director | Mark Becher |
| 客户总监 | Mirjam Milenkovic |
| 客户总监 | Michael Hürlimann |
| 客户总监 | Sharon Nehrenheim |
| Frontend Developer/Designer | Aleksandar Sofranac |
| Director of Communication Strategy | Mark Becher |
| Strategy Director | Mark Becher |