Tom Warden
Senior Strategist at Siegel+Gale
United Arab Emirates, 阿拉伯联合酋长国
标题The Tilted Poster
广告公司
广告战役 The Tilted Poster
广告主 Dubai Holding
品牌 Dubai Holding SkyRun
首次发布日期 2016 / 3
行业领域 运动队、体育活动
剧情简介 Dubai Holding SkyRun was the first vertical run in Dubai. For fourteen years, it has challenged participants to race up the stairwell of Jumeirah Emirates Towers - all 1334 steps. And this year, SkyRun was chosen to be included in the prestigious Vertical World Circuit, rising to the ranks of races in Shanghai, London, Paris and beyond. To raise awareness, this year’s poster didn’t just turn heads; it tilted them. It looks like a poster hanging crooked, but on second glance you see it’s hung just perfectly. A simple die-cut turns any surface into a staircase. 
媒体类别 海报
执行创意总监
Design Director
文案
Strategy Director
Strategist
客户总监

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