标题 | The Piccards |
广告公司 | Droga5 |
广告战役 | Wild Rabbit |
广告主 | LVMH Moët Hennessy - Louis Vuitton S.A. |
品牌 | Hennessy |
首次发布日期 | 2016 / 4 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film. This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master. |
媒体类别 | 电视 |
长度 | |
制作公司 | Anonymous Content |
Chairman | David Droga |
首席创意官 | Ted Royer |
创意总监 | Alexander Nowak |
创意总监 | Felix Richter |
文案 | Phil Hadad |
美术指导 | Marybeth Ledesma |
Head of Production | Ben Davies |
执行制片 | David Cardinali |
广告公司制片 | Sam Marx |
Chief Strategy Officer | Jonny Bauer |
Strategist | Elaine Purcell |
Strategist | Danielle Travers |
Strategist | Zack Cohn |
Strategist | Delphine McKinley |
Executive Group Director | Steven Panariello |
客户总监 | Patrick Rowley |
客户主管 | Kendra Schaaf |
客户经理 | Andrew DeMatos |
客户经理 | Rebecca Warren |
项目经理 | Dean Farella |
制作公司 | Somesuch |
导演 | Daniel Wolfe |
执行制片 | Eric Stern |
执行制片 | SueEllen Claire |
Head of Production | Kerry Haynie |
摄影指导 | Tom Townend |
制作公司制片 | Lee Groombridge |
摄影师 | Chris Parks |
剪辑公司 | Cosmo Street |
剪辑公司 | Trim |
剪辑师 | Tom Lindsay |
剪辑师 | Julie Walsh |
剪辑师 | Magda Plugowska |
剪辑师 | Elise Butt |
执行制片 | Maura Woodward |
制作公司制片 | Anne Lai |
后期制作 | The Mill |
Head of Production | Sean Costello |
制作公司制片 | Nirad Russell |
音乐公司 | Woodwork Music |
音乐作曲家 | Phil Kay |
音效设计公司 | Q Department |
Sound Designer | Drazen Bosnjak |
Sound Designer | Jean Baptiste |
Sound Designer | Jean-Baptiste Saint Pol |
执行制片 | Zack Rice |
制作公司制片 | Guin Frehling |