| 标题 | The pad ad p2 |
| 广告公司 | adam&eveDDB |
| 广告战役 | The Pad Ad |
| 广告主 | Hey Girls |
| 品牌 | Hey Girls |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 卫生及个人护理产品 |
| 广告口号 | Help us end period poverty. |
| 剧情简介 | One in ten girls in the UK can't afford sanitary products, so every month have to make their own D.I.Y. pads out of loo roll, socks or even newspaper. Hey Girls is a social enterprise company who are trying to solve period poverty with buy one give one boxes of sanitary towels, and they wanted to bring this fact home to people in a hard hitting campaign. They and advertising agency adamandeveDDB created 'The Pad Ad', a newspaper advert which could be cut out and used as a D.I.Y. sanitary pad to visualise that this is exactly how girls are having to improvise every month. It ran in the Metro newspaper as a double sided advert, with the make your own sanitary pad on the first page and the fact revealed on the reverse side when you turn the page. Print advertisement created by DDB, United Kingdom for Hey Girls, within the category: Public Interest, NGO. |
| 哲学 | Page 1: Make your own sanitary pad Page 2: One in ten girls in the UK can't afford sanitary products. Every month they're forced to use loo roll, socks or even newspaper. |
| 媒体类别 | Magazine Custom Publishing |
| Deputy Executive Creative Director | Mike Sutherland |
| 首席创意官 | Richard Brim |
| Deputy Executive Creative Director | Ant Nelson |
| Managing Partner | Charlotte Cook |
| Artwork | Emma Vincent-Pagden |
| 设计师 | Santi Rey |
| 客户经理 | Katie Briefel |
| 广告公司制片 | Nickie Dixon |
| 文案 | Sali Horsey |
| 美术指导 | Zoe Nash |
| 设计 | King Henry Design |
| 客户企划 | Milla McPhee |
| 客户经理 | Kathryn Gooding |
| Managing Partner | Liam Mullins |
| 媒介企划 | Isaac Atite |
| 媒介公司 | 7Stars |
| Sampling Agency | Pod Staffing |
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- 品牌:
- Hey Girls
- 广告公司:
- adam&eveDDB
The Pad Ad (Print 2)
- 品牌:
- Hey Girls
- 广告公司:
- adam&eveDDB
The Pad Ad (Print 1)
- 品牌:
- Hey Girls
- 广告公司:
- adam&eveDDB
The Pad Ad
- 品牌:
- Hey Girls
- 广告公司:
- adam&eveDDB
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