International Communications Officer
at
Serviceplan Group | House of Communication
London , 英国
| 标题 | Forwardism Comes Home |
| 广告公司 | HoC Dubai |
| 广告战役 | Forwardism Comes Home |
| 广告主 | BMW |
| 品牌 | BMW 7 Series |
| 首次发布日期 | 2023 / 1 |
| 行业领域 | 大型及豪华轿车 |
| 哲学 | In 2022, automotive giant BMW Group has forged a global partnership with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power generated at the Mohammed Bin Rashid Al Maktoum Solar Park. The ‘Forwardism’ film premiered during December 2022 at private screenings across the Middle East, attended by BMW’s VIP clientele and key stakeholders. Serviceplan Middle East worked closely with BMW during a 6-month period to bring the creative idea for the ‘Forwardism’ campaign to life. In an electrified vehicle, CO2 emissions from the use phase are much lower, but producing battery cells or aluminium is extremely energy-intensive. The BMW Group not only wants to stop this trend, but also reverse it – and even lower CO2 emissions per vehicle by 20% from 2019 levels. BMW Group are targeting a 5% reduction in global CO2 use-phase emissions by 2030 and 40% reduction in CO2 emissions during the entire life cycle of a vehicle. Rethinking how they source and use energy is crucial to achieve such ambitious targets. Since 2019, 100 percent of electricity used for BMW Group’s Plants worldwide has been from renewable energy sources. This also includes the ground-breaking partnership with Emirates Global Aluminium (EGA), who provided BMW with aluminium using solar power. In 2021, 100 percent of solar aluminium produced by EGA was sourced exclusively to BMW Group. Aluminum is lightweight, strong and infinitely recyclable, and that is why it has an important role to play in developing a more sustainable society and making modern life possible. One key example of this is by improving the efficiency of vehicles through reducing their weight. But it also matters how sustainably aluminum is made. Solar aluminum is a step forward — it uses a natural and abundant source of energy in the desert environment to make a metal that is vital to our planet’s future. This milestone move is expected to reduce BMW Group’s carbon dioxide emissions by approximately 2.5 million tonnes over a 10-year period. The new 7 signals a new era of automotive excellence for a more environmentally-aware era. Made from aluminium sustainably sourced from the Middle East, the BMW 7 Series Sedan is inspired by a vision for the future that brings together pure elegance and multisensory entertainment, resulting in an absolute premium driving experience incorporating; Welcoming scenario “Great Entrance Moments” Crystal headlights and illuminated BMW “Iconic Glow” kidney grille Luxurious lounge atmosphere in the interior with individual My Modes Cinema experience on 31.3” Theatre Screen in the rear passenger compartment. |
| 媒体类别 | Branded Content |
| 长度 | |
| 市场 | 卡塔尔, 沙特阿拉伯, 丹麦, 芬兰, 西班牙 |
| Managing Partner | Rami Hmadeh |
| Managing Partner | Natalie Shardan |
| Managing Partner | Azhar Siddiqui |
| Head of Strategy | Frances Valerie Bonifacio |
| Global Executive Creative Director | Jason Romeyko |
| 首席创意官 | Akhilesh Bagri |
| 创意总监 | Andre Couto |
| 创意总监 | Saleh Elghatit |
| 创意总监 | Natalie Shardan |
| 美术指导 | Yasir Ali Baloshi |
| 美术指导 | Kenneth Barnes |
| 美术指导 | Kunal Gagwani |
| 文案 | Aashna Gopalkrishnan |
| 文案 | Zein Sadedin |
| 文案 | Karim Mroueh |
| Business Director | Karim Mroueh |
| 客户经理 | Saed Shaka |
| 客户主管 | Tania Zebian |
| International Communications Officer | Lee Sharrock |
| 广告经理 | Ali Kherallah |
| 广告经理 | Mariam Al Rousan |
| 制作公司 | Boomtown Productions |
| 执行制片 | Shane Martin |
| 制片 | Pratixa Shah |
| 导演 | William Armstrong |
| 摄影指导 | Deon van Zyl |
| Post-production Producer | Mannu Singh |
| 剪辑师 | Nedal Ahmed |
| VFX Company | EIGHTY4 |
| VFX Supervisor | Nicolas Martinez |
| VFX Executive Producer | Olaia Casal |
| Colorist | Marc Insa |
| 音乐 | Anders Vesterdahl |
| 音乐 | 10db Denmark |
| Sound Designer | Niko Henttonen |
| 音效设计公司 | El Camino Helsinki |
| Production Coordinator | Haider El Saabi |
| Production Coordinator | Karim Hamade |
| Production Coordinator | Kim Mantua |
| Production Assistant | Xerxes Cloud Leisher |
| 1st AD | Georges Cassab |
| 1st AC | Srinivas Kusuma |
| 2nd AC | Nasar Abdul Kader |
| Line Productoin | Resolution Films |
| LIne Production | LetterGray |
| DIT | Asker Afaunov |
| Aerial Coordinator | Hatim Saleh |
| 美术指导 | Preet Kalra |
| Wardrobe / Stylist | Kamal Farjallah |
| Hair and Makeup | Kat Allen |
| Location Manager | Matteo Granziol |
| Unit Manager | Gayan Gurusinghe |
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