International Communications Officer at Serviceplan Group | House of Communication

London , 英国

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Depant GIESSEN 46ers and White Wings - "The Jersey Color Swap"

Serviceplan Group

Serviceplan Group Munich, 德国

2297

该广告属于ACT Responsible项目展品

品牌: Depant GIESSEN 46ers and White Wings
国家: 德国

广告主: Serviceplan

标题	The Jersey Color Swap
广告公司	Serviceplan Group
广告战役	Jersey Swap for Tolerance
广告主	Serviceplan
品牌	Depant GIESSEN 46ers and White Wings
Posted	7月 2022
行业领域	运动队、体育活动
广告口号	While teams are loved for the color of their clubs, people are hated for the color of their skin.
剧情简介	Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city of Hanau near Frankfurt.
哲学	Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city of Hanau near Frankfurt. Two years later and the attack is still fresh in people’s minds. For the International Week against Racism, Hanau’s basketball team made a clear statement to not forget, to stand up to racist hate and embrace diversity and tolerance. For one extraordinary match, home team WHITE WINGS Hanau and their opponents Depant GIESSEN 46ers exchanged their jerseys. The special edition jerseys proclaimed in big letters: ‘Colour makes no difference. Not in sports and certainly not when it comes to skin colour’. The creative concept and communicative implementation came from Serviceplan Campaign. On February 19, 2020, nine men and women were murdered in the German city of Hanau, near Frankfurt. The sole motive: the victims’ immigration background. It remains the deadliest racially motivated attack in the post-war history of Germany and has left deep scars on the psyche of the city’s population. Two years later, German basketball once again remembered the victims in an extraordinary call to stand together against hate, and push for more diversity, respect and tolerance. For the first time in their history, home team WHITE WINGS Hanau and the guests of the Depant GIESSEN 46ers broke their club statutes to set an unprecedented sign against racism: the teams swapped jerseys and played in the traditional club colours of their opponents. The special edition jerseys were emblazoned with one central message: Colour makes no difference. An essential idea that goes far beyond the realm of sport, with both teams taking a firm stand against racially motivated violence and in favor of pluralistic and tolerant coexistence. The campaign was initiated and implemented by Serviceplan Campaign, together with jersey sponsor PEAK Sport. The match day on which the jersey swap took place was deliberately chosen to give the campaign maximum attention and underline the symbolic character of the gesture. The match against Giessen has special significance in Hanau: it was the first game after the attacks. This year's match coincided exactly with the International Week against Racism, which was once again an impulse for both teams to clearly declare their opposition to hatred and racism. Before that match, both team Captains took the opportunity to give a short speech in memory of the victims. The reactions to the swap of jersey colours were instantaneous. On social media the action ignited debate far beyond basketball circles. Some people asked “A sports team wearing the colours of the opponent? Is that even allowed?” The game became the most-watched match of the season, and discussions and debates on the subject of racism increased measurably.
媒体类别	Web Film
长度	124 seconds
Global Chief Creative Officer	Alexander Schill
首席创意官	Matthias Harbeck
执行创意总监	Alexander Nagel
执行创意总监	Christoph Everke
Concept	Martin Jüstel
创意总监	Moritz Dornig
文案	Nedim Aktas
Junior Art Director	Elvira Breit
Junior Motion Designer	Philipp Elsner
Graphic Designer	Lukas Plapst
Senior Account Manager	Julia Leibetseder
Junior Account Manager	Julian Hupfeld
Head of Digital	Benjamin Majeron
Head of Corporate Communications	Birgit Koch
PR & Content Consultant	Kathrin Neumayer
International Communications Officer	Lee Sharrock
广告经理	Sebastian Lübeck
广告经理	Christopher Dickert
Production Service Company	It's us Media Berlin
Chief Production Officer & Managing Director	Yana Isabelle Maier
执行创意总监	Max Penk
Production Assistant	Gregor Nehring
Production Assistant	Mayke Pels
DOP & Regie	Marius Fischer
摄影师	Sebastian Berger
Social Agency	peal GmbH
Social Media	Johannes Petersen