|标题||Play My Tweet|
|广告公司||BBDO New York|
|广告战役||Play My Tweet|
|剧情简介||NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter.|
|Director of Integrated Production||David Rolfe|
|Associate Director of Digital Production||Joe Croson|
|Interactive producer||Eric Bloom|
|客户经理||Janelle Van Wonderen|
|Digital Strategist||Rhys Hillman|
|Line Producer||Jonathan Hsu|
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