标题 | Play My Tweet |
广告公司 | BBDO New York |
广告战役 | Play My Tweet |
广告主 | Foot Locker |
品牌 | Foot Locker |
Posted | 4月 2016 |
行业领域 | 其他 |
剧情简介 | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
媒体类别 | 其他 |
长度 | |
剪辑公司 | MacKenzie Cutler |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行创意总监 | Chris Beresford-Hill |
执行创意总监 | Dan Lucey |
美术指导 | Martins Zelcs |
文案 | Bryan Stokely |
Director of Integrated Production | David Rolfe |
Associate Director of Digital Production | Joe Croson |
Event | Olivia Boutcher |
Interactive producer | Eric Bloom |
项目经理 | Michael Gentile |
客户经理 | Troy Tarwater |
客户经理 | Janelle Van Wonderen |
客户经理 | Nick Robbins |
客户经理 | Samuel Henderson |
Digital Strategist | Rhys Hillman |
制作公司 | The Kitchen |
导演 | Law Chen |
摄影指导 | Jon Chen |
执行制片 | Renee Haar |
Line Producer | Jonathan Hsu |
Event | Keith Vogelsong |
剪辑师 | Nick Divers |
执行制片 | Sasha Hirschfeld |
音乐 | Cameron Thompkins |