Rhys Hillman
Digital Strategist at BBDO New York
New York, 美国
标题Play My Tweet
广告公司
广告战役 Play My Tweet
广告主 Foot Locker
品牌 Foot Locker
Posted4月 2016
行业领域 其他
剧情简介 NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter.
媒体类别 其他
长度
剪辑公司
首席创意官
首席创意官
执行创意总监
执行创意总监
美术指导
文案
Director of Integrated Production
Associate Director of Digital Production
Event
Interactive producer
项目经理
客户经理
客户经理
客户经理
客户经理
Digital Strategist
制作公司
导演
摄影指导
执行制片
Line Producer
Event
剪辑师
执行制片
音乐

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