Nate Seymour
Color Assits at copacino + fujikado
Amsterdam, 荷兰
标题Fetch Across the Internet
广告公司
广告战役 Fetch Across the Internet
广告主 Mars, Inc.
品牌 Pedigree
首次发布日期 2018 / 5
行业领域 宠物食品、宠物保健产品及服务
哲学 Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like.

It’s called “Fetch Across the Internet.”

The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet.

Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you.
“Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other.
媒体类别 社交媒体
长度
Post Production Company
创意总监
美术指导
创意总监
文案
执行创意总监
执行创意总监
首席创意官
首席创意官
执行制片
客户主管
Head of Integrated Production
Group Executive Producer
Creative technologist
客户总监
Production Company
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执行制片
Director
Producer
Editorial
Online
Retoucher
Colourist
Producer
Producer
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CG Artists
Compositor
Production Coordinator
Production Assistant
Production Assistant
Color Assist
Color Assist
Color Assist
Color Assist
CG Lead
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音频后期制作
Sound Mix
Managing Director
Producer
Typography

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