标题 | Fetch Across the Internet |
广告公司 | BBDO New York |
广告战役 | Fetch Across the Internet |
广告主 | Mars, Inc. |
品牌 | Pedigree |
首次发布日期 | 2018 / 5 |
行业领域 | 宠物食品、宠物保健产品及服务 |
哲学 | Pedigree and its creative agency partner, BBDO New York, have come up with an innovative way for people to play with a dog – whenever and wherever they like. It’s called “Fetch Across the Internet.” The concept involves linking four social media platforms to create an epic game of fetch that stretches across the internet. Users simply tap to keep the ball moving from a sponsored post on Facebook that opens into Canvas, then over to an Instagram Carousel, into YouTube and finally through to a Snapchat World Lens, where a real-life dog becomes an AR object that appears in the room with you. “Fetch Across the Internet” represents the latest digital innovation from Pedigree and BBDO, following up on last year’s “Adoptable Facebook Mask” initiative which was created for National Adopt a Shelter Month in October. More importantly, this fun interactive experience is an extension of the brand’s FEED THE GOOD campaign, and is another way to remind consumers of the joy dogs and humans can bring to each other. |
媒体类别 | 社交媒体 |
长度 | |
Post Production Company | The Mill New York |
创意总监 | Carolyn Davis |
美术指导 | Carolyn Davis |
创意总监 | Matthew Page |
文案 | Matthew Page |
执行创意总监 | Peter Kain |
执行创意总监 | Gianfranco Arena |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
执行制片 | Alex Gianni |
客户主管 | Michael Miles |
Head of Integrated Production | David Rolfe |
Group Executive Producer | Diane Hill |
Creative technologist | Filip Williander |
客户总监 | Elizabeth Kelberg |
Production Company | Taylor James |
执行制片 | Adam Isidore |
执行制片 | Dan Lindau |
Director | Jason Guerrero |
Producer | Casey Sincic |
Editorial | Jonathan Rippon |
Online | Jonathan Rippon |
Retoucher | Steven Orts |
Colourist | Mikey Rossiter |
Producer | Andrew Thompson |
Producer | Rochelle Brown |
执行制片 | Cami Taylor |
CG Artists | Orges Kokshari |
Compositor | Taylor James |
Production Coordinator | Blake Rice |
Production Assistant | Sara Kirby |
Production Assistant | Lanisha Ward |
Color Assist | Nate Seymour |
Color Assist | Elias Nousiopoulos |
Color Assist | Andrew Ceen |
Color Assist | TJ Seiler |
CG Lead | Kyle Anderson |
执行制片 | Sasha Awn |
音频后期制作 | Heard City |
Sound Mix | Elizabeth Mcclanahan |
Managing Director | Gloria Pitagorsky |
Producer | Andi Lewis |
Typography | Chris D’andrea |