标题 | Friends Wanted (Film Case) |
广告公司 | Cossette |
广告战役 | Friends Wanted |
广告主 | McDonald's |
品牌 | McDonald's |
首次发布日期 | 2019 |
行业领域 | 餐馆与快餐 |
哲学 | To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together. |
媒体类别 | Packaging, Branding & Design |
长度 | |
首席创意官 | Peter Ignazi |
首席创意官 | Carlos Moreno |
联合创意总监 | Spencer Dingle |
联合创意总监 | Jordan Hamer |
美术指导 | Tyler Robitaille |
文案 | Ellen Porteous |
设计师 | Eric Wood |
广告公司制片 | Erica Metcalfe |
Strategist | Jeff McCroy |
客户主管 | Vallerie Traitses |
VP Clients | Sara Jue |
Senior Vice President | Kathy McGuire |
Senior Project Manager | Jeff Maynard |
制作经理 | Dawn-Marie Mills |
Studio Director | Raquel Mullen |
Retoucher | Trevor Gauthier |
Production Artist | Barry Kent |
Senior Director of Marketing & Communications | Stacey Masson |
Communication Manager | Kali Pearson |
制作公司 | Circle Productions |
剪辑公司 | Saints Editorial |
着色 | The Vanity |
音频后期制作 | Berkeley Inc. |
摄影制作 | Rodeo Productions |
媒介公司 | OMD Toronto |
集团创意总监 | Jon Frier |