Lamis  Kontar
Director of Public Relations at J. Walter Thompson Dubai
Beirut, 黎巴嫩
标题Inklusion
广告公司
广告战役 Inklusion
广告主 LBCI
品牌 LBCI
首次发布日期
行业领域 电视、广播节目与电视台、电台
剧情简介 The film starts with several old veterans telling their story, how the war started and how they reacted to it, firstly. Then speak about how their dreams and ambitions were destroyed. After that, it shows the tattoo artist covering up their old militia tattoos.At the end it shows the new tattoos on the veterans' chest with the Inklusion logo.
We reached NGO's related with the civil war and provide life support for the veterans, and asked around about old veterans who would be able to talk about their ordeal and experience, and be able to express what they went through. We put printed-ad posts in the main Lebanese big publications, as we were scouting for the eligible old militia veterans. We managed to achieve two old veterans from the catholic side, from different militia groups, ad one from the Muslim group. A lot of people wanted to contribute and talk about their experience, but they were scared to share and let out the information, to the point that one our interviewees asked to keep his face hidden.
媒体类别 电视
长度
创意总监
创意总监
执行创意总监
Head of Production
项目经理
美术指导
Regional Creative Director
美术指导
Head of PR
Director of Public Relations
广告公司制片
制作公司
客户经理
导演

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