| 标题 | The Digital Ageing Cellar |
| Brief | Dutch beer brand Hertog Jan’s "Grand Prestige" gets better with age. To capture this idea, the brand launched the Digital Ageing Cellar, a one-of-a-kind website that actually takes six years to evolve, just like a bottle of Grand Prestige. Year by year, the master brewer explains the next chapter in the story of the beer. Only patient drinkers will be able to unlock each chapter at the right time. Meanwhile, the app provides tips on how to store your beer until the big opening. |
| 广告公司 |
Isobar
|
| 广告战役 |
The Digital Ageing Cellar
|
| 广告主 |
AB Inbev
|
| 品牌 |
Grand Prestige
|
| Posted | 11月 2019 |
| 行业领域 | 含酒精类饮料
|
| 剧情简介 | Hertog Jan’s Digital Ageing Cellar is a one-of-a-kind website that takes six years to explore and age, just like a bottle of Grand Prestige. |
| 问题
| Dutch beer brand Hertog Jan is known for its craftsmanship and has, next to the popular Pilsener, a diverse range of craft beer. International award-winning beer Grand Prestige is one of the very few beers that develops a unique taste with age. |
| 媒体类别 |
互动
|
| Strategy Director |
Sytse Kooistra
|
| 创意总监 |
Chris Baylis
|
| 文案 |
Rita Lopes Van Den Broek
|
| 美术指导 |
Marti Panés Julià
|
| 设计师 |
Massimo Meijer
|
| 客户经理 |
Claire Daemen
|
| 制作公司制片 |
Sandra Balke
|
| Senior Brand Manager |
Sjors Van Drie
|
| Marketing Manager |
Joost Van de Sande
|
| Senior Brand Manager |
Rianne Govers
|
| Development |
SiteSupport
|