标题 | Stories from the other side of the world |
广告公司 | BBDO Paris |
广告战役 | Stories from the other side of the world |
广告主 | CARE |
品牌 | Care |
首次发布日期 | 2017 / 11 |
行业领域 | 人权 |
剧情简介 | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
媒体类别 | 社交媒体 |
长度 | |
制作公司 | The Gang Films |
首席创意官 | Matthieu ELKAIM |
导演 | Aaron Chervenak |
导演 | Grimblat Dimitri |
制片 | Guillaume Boulte |
制片 | Julien Sanson |
制片 | Martine Ferey |
制片 | Morgane Bohn |
创意团队 | Joseph Rozier |
创意团队 | Théophile Robaglia |
Product Manager | Charlotte Montrichard |
Product Manager | Manon Debus |
Chief Marketing Officer (CMO) | Valérie Accary |
剪辑师 | Pierre Deshayes |
Social Media Manager | Pierre Engélibert |
Social Media Manager | Éléonore Berthier-Milot |
Social Media Manager | Auriane Desplanches |
Social Media Manager | Jeremy Communier |
Social Media Manager | Guillaume Aubert |