Gail Curtis

Gail Curtis

Founder and CEO at Gail Curtis Leaders


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Founder and CEO
Gail Curtis Leaders
August 2014 - Present (6 years)
Entrepeneur, Business Woman and Mentor
Business, Marketing and Strategic Consultant
Company Structure design and transformation
Talent development and mentorship

Social responsibility and local community development
Founder YETI, (Youth Education Trust Initiative) enabling skills transfer in the Communications Industry
Facilitator, keynote speaker and panel guest

Board Member of various organisations
Group CEO SA and Africa Network
September 2005 - September 2014 (9 years)
Shareholder of Saatchi & Saatchi Holdings (Pty) Ltd
Board Director of Saatchi & Saatchi (Pty) Ltd

Responsible for the reinvention of the Group and building the Africa Network
Grew Africa Network to 17 offices (2005 - 2012)
Inspirational leader and team player
Worked across two offices (Johannesburg and Cape Town)
Identified and managed mergers and acquisitions for growth (local company moved from affiliate to majority ownership, acquired digital and SEO, shopper marketing and activation companies)

Defined and implemented the business strategy for the Group
Transformed the agency into fully integrated Advertising and Communications organisation
Streamlined internal operational efficiencies building a Peak Performance Organisation .
Driving the purpose of the company into employee engagement
Spearheaded the group's sustainability offering
Performed all fiduciary duties at Board and shareholder level
Renewed focus on talent (attract and retain key talent)
Drove integration of the digital acquisition (across the Group)
Growth and new business development
Responsible for all P&L
Extensively involved in Board and BBEE transformation
Founder Partner and CEO
The Old Shanghai Firecracker Factory
January 1993 - September 2005 (12 years 8 months)
Founded the Company in November 1993 with the aim of promoting and cultivating a deeper commitment to client's business.

The Agency's unique business model positioned it as the most innovative Advertising Agency to emerge out of the SA Ad Industry with a blue chip Client list which include BestMed Medical Scheme, Tempest Car Hire. Mercedes Benz, (After Sales), Fuso and Freightliner, Dell Computers, EMC Computers, Virbac, Rentworks and National Adoption Coalition.

The Agency was awarded Emerging Agency of the Year in 1996, finalist Small Agency of the year in 2002, 2003, 2004 and Won Big Idea of the Year for the Business Trust Long Run Initiative and Advertiser of the Year for long term client Tempest Car Hire in 1998 and the Boabab Award in 2012.
Founder Partner and Deputy Managing Director
Cape Town, 南非
1991 - November 1994 (3 years 10 months)
Developed the business plan to launch the new Retail Division (Fast Moving Clients - FMC). Pioneered the concept of returning creativity to retail and like minded clients. New business acquisition and growing the company off a zero base.

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