Becky Smith
客户经理 at R/GA
New York, 美国
标题Love Has No Labels
广告公司
广告战役 Love Has No Labels
广告主 Ad Council
品牌 Love Has No Labels
Posted3月 2015
行业领域 种族、族裔、民族及残障意识
剧情简介 According to the Perception Institute, even the most open-minded people have implicit bias built in through society stereotypes, even if they don’t consciously act on it. But addressing this is near impossible when these same people don’t acknowledge they’re affected by it. To address this, an online video was shared featuring a large x-ray installation that displayed skeletons kissing, hugging and dancing. The viewers mentally filled in the blanks. When unexpected pairs stepped out from behind the screen, it created a simple demonstration of their implicit bias.
结果 The video immediately went viral (40 million views in two days). It recently hit 110 million combined views (YouTube+Facebook), becoming the fastest spreading campaign ever and 2nd most viewed and shared PSA in history after just 3 weeks. Over 1.5 billion media impressions in 3 months. Numerous celebrities shared the campaign including the First Lady of the United States, Michelle Obama. Selected as one of the top ten highlights of 10 Years of YouTube.
The Ambient Advert titled Love has no labels was done by R/GA New York advertising agency for brand: Ad Council in United States. It was released in the Mar 2015.
媒体类别 Web Film
长度
剪辑公司
制作公司 Persuade Content
执行创意总监
制片
Head of Production
Managing Director
数字制片
客户经理
客户总监
Group Executive Creative Director
导演
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摄影指导
Line Producer
Head of Production
后期制作
剪辑师
Assistant Editor
Colorist
制作公司制片
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Mixer
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