标题 | G Snap Chat Dunk |
广告公司 | VMLY&R Kansas City |
广告战役 | Gatorade: Super Bowl Dunk Snapchat Lens |
广告主 | Stokely-Van Camp |
品牌 | Gatorade |
Posted | 2月 2016 |
行业领域 | 饮料 |
剧情简介 | For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.” Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment. For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk. |
媒体类别 | 互动 |
长度 | |
Chief Marketing Officer, Gatorade | Morgan Flatley |
Senior Director, Consumer Engagement, Gatorade | Kenny Mitchell |
Director of Digital Marketing, Gatorade | Jeff Miller |
Assistant Marketing Manager, Gatorade | Emily Morrison |
执行创意总监 | Tony Snethen |
Managing Director, Brand Planning | Ian Davidson |
集团创意总监 | Derek Clark |
集团创意总监 | Glen Scott |
创意总监 | Nick Allegri |
创意总监 | Mark Philip |
美术指导 | Jeff Schroer |
美术指导 | Austin DeJonge |
Group Director | Stephanie DeCelles |
Channel Supervisor | Kyle Rogers |
Senior Channel Manager | Charles Gooch |
客户经理 | Maggie Glenski |
Social Media Supervisor, Resolution Media | Deena Fierstein |
Senior Social Media Strategist, Resolution Media | Alex Schrieber |