Charles Gooch
Connections Director, Social Strategy at VMLY&R Kansas City
Kansas City, 美国
标题G Snap Chat Dunk
广告公司
广告战役 Gatorade: Super Bowl Dunk Snapchat Lens
广告主 Stokely-Van Camp
品牌 Gatorade
Posted2月 2016
行业领域 饮料
剧情简介 For the past 30 years, Gatorade has crowned the champions of the Super Bowl with its iconic cooler dunk. This year for the first time, Gatorade is giving fans on the social media app, Snapchat, the same opportunity with its “Super Bowl Dunk Lens.”
Created in partnership with global marketing agency VML, the lens uses facial recognition to trigger an animated cooler and subsequent Gatorade dunk. Users can then save and share a video or image of their very own personalized Super Bowl moment.
For Gatorade, it was a way to celebrate the 50th anniversary of the Super Bowl and to extend its iconic dunk to its fans on social media. The brand encouraged fans to share their dunk moments across all social media platforms using #GatoradeDunk. 
媒体类别 互动
长度
Chief Marketing Officer, Gatorade
Senior Director, Consumer Engagement, Gatorade
Director of Digital Marketing, Gatorade
Assistant Marketing Manager, Gatorade
执行创意总监
Managing Director, Brand Planning
集团创意总监
集团创意总监
创意总监
创意总监
美术指导
美术指导
Group Director
Channel Supervisor
Senior Channel Manager
客户经理
Social Media Supervisor, Resolution Media
Senior Social Media Strategist, Resolution Media

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started