标题 | Swipe Night |
广告公司 | 72andSunny |
广告战役 | Swipe Night |
广告主 | Tinder |
品牌 | Tinder |
Posted | 4月 2020 |
行业领域 | 其他在线服务 |
剧情简介 | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
媒体类别 | 案例研究 |
长度 | |
Chief Executive Officer (CEO) | Elie Seidman |
Chief Marketing Officer (CMO) | Jenny Campbell |
Chief Communications Officer | Jenny McCabe |
Sr. Director | Amy Wiedemann |
Integrated Marketing | Amy Wiedemann |
Product Lead | Kyle Miller |
Product Designer | Stephanie Liang |
Sr. Product Designer | Brooke Hollabaugh |
Lisa Cai | |
Engineering Lead | Josh Gafni |
Sr. Counsel | Laura Michel |
首席创意官 | John Boiler |
首席创意官 | Glenn Cole |
执行创意总监 | Matt Murphy |
设计师 | Frank Dresmé |
Sr. Designer | Marcus Yuen |
Sr. Writer | Reilly Baker |
设计师 | Stephanie Morgan |
设计师 | Sara Meinecke |
文案 | Emilie Abel |
Jr. Designer | Cameron Cartwright |
Jr. Writer | Sydnie Johnson |
Kate Morrison | |
Sr. Film Producer | Leah Karabenick |
制片 | Brooke Casler |
EP Interactive | Andrew Abraham |
Director of Partnerships and Legal | Rebecca Williams |
Partnerships and Legal Director | Charissa Kinney |
Partnerships and Legal Sr. Manager | Christopher Profeta |
Partnerships and Legal Jr. Manager | Tasha Wong |
Executive Strategy Director | Kelly Schoeffel |
Sr. Strategist | Miné Cakmak |
Sr. Communications Strategist | Kimber Bowman |
Sr. Social Strategist | Matt Augustin |
Jr. Strategist | Zach Wright |
Brand Director | Shannon Reed |
Brand Manager | Brittany Allen |
Brand Manager | Alise Murray |
Executive Art Producer | Ali Berk |
Art Producer | Juanita Valencia |
制作公司 | M ss ng P eces |
导演 | Karena Evans |
Director of Immersive ECD | Mike Woods |
Founder | Ari Kuschnir |
Managing Partner | Ari Kuschnir |
Managing Partner | Kate Oppenheim |
Managing Partner | Brian Latt |
Executive Producers | Edward Grann |
Executive Producers | Dave Saltzman |
制作公司制片 | Jason Reif |
Head of Production | Rebecca Davis |