| 标题 | My Pool |
| 广告公司 | Fallon |
| 广告战役 | Progress is Perfection |
| 广告主 | Danone Wave |
| 品牌 | Silk |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 牛奶和奶制品 |
| 剧情简介 | Silk, America's number one plant based beverage brand, launched 'Progress is Perfection', a new ad, created by Fallon Minneapolis. It stars Olympic gold medalist and world champion Michael Phelps in an unusual way – as the foil for Greg a hardworking everyman who drinks Silk and swims laps a few mornings every week. To be clear, he has no interest in attaining a Phelps-esque level of perfection. Rather than Phelps, Greg is presented as the ideal while Silk highlights that progress, in and of itself, is perfection. This spot is the first of several which will each showcase different types of progress happening in our day-to-day lives but for which we may not give ourselves enough credit |
| 媒体类别 | 电视 |
| 长度 | |
| 着色 | MPC LDN |
| 制作公司 | Imperial Woodpecker |
| 文案 | Simon Roseblade |
| 美术指导 | Jay Morrison |
| Planning Partner | Chad Koehnen |
| Integrated Producer | Erin Kirby |
| Head of Production | Pat Sidoti |
| Head of Business Affairs Manager | Brendan Lawrence |
| Digital Director | Matt Benka |
| 创意总监 | Rick Utzinger |
| 首席创意官 | Jeff Kling |
| Business Leader | Jordan Hoffarber |
| 客户主管 | Natalie Harrison |
| 客户经理 | Julia Frayne |
| Sound Designer | Jeff Payne |
| Sound Producer | Maddee Bonniot |
| Sound Design and Mix | Ben Freer |
| Assistant Mixer | Andrew Smith |
| 执行制片 | Melissa Elston |
| 音频后期制作 | Eleven Sound |
| Offline Post Producer | Rebecca Jameson |
| Managing Director | Damian Stevens |
| Head of Production | Kirsten Thon-Webb |
| 执行制片 | Crissy DeSimone |
| 剪辑师 | Will Hasell |
| 剪辑公司 | Arcade Edit |
| Assistant Editor | Tessa Malsam |
| VFX Company | Timber |
| 制片 | James L. Reid |
| Flame Assistant | Brandon Harden |
| Flame Assistant | Brack Hightchew |
| Flame Artist | Chris Homel |
| 执行制片 | Sabrina Elizondo |
| 导演 | Jon Lorenz |
| 创意总监 | Jonah Hall |
| 创意总监 | Kevin Lau |
| Color Producer | Rebecca Boorsma |
| Colorist | Mark Gethin |
| 2D Artist | Zach Carnes |
| 制片 | Anita Wetterstedt |
| Executive Producer / Managing Partner | Doug Halbert |
| 执行制片 | Charlie Cocuzza |
| 摄影指导 | Mihai Malaimare Jr. |
| 导演 | Stacy Wall |
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