Jeff Fiorello
Music Executive Producer at 456 Studios
New York, 美国
标题The Most Metal Scratch-Off
标题 (原始语言)Heavy Metal
BriefBlack Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game.
广告公司
广告战役 Black Titanium
广告主 New York Lottery
品牌 Black Titanium
Posted11月 2019
行业领域 博彩与赌博
剧情简介 Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game.
媒体类别 Branded Content
首席创意官
首席创意官
首席创意官
Executive Creative Director, EVP
VP Group Creative Director
VP Group Creative Director
创意总监
创意总监
Jr. Art Director
Jr. Copywriter
Chief Production Officer
VP / Executive Producer
SVP Executive Integrated Music Producer
音乐制作人
Music Business Manager
Business Manager
EVP Executive Account Director
VP Account Director
客户主管
客户主管
客户主管
Assistant Account Executive
VP Strategy Director
VP Communication Planning Director
项目经理
制作公司
导演
执行制片
制片
Production Supervisor
摄影指导
制作设计师
剪辑公司
剪辑师
Editorial Executive Producer
Assistant Editor
音乐公司
音频后期制作
Mix
VFX Company
VFX Executive Producer
Colorist
Sound Company / Music Company
Music CEO/CCO
Executive Producer, Music
音乐制作人
音乐制作人
音乐作曲家
音乐作曲家
音乐作曲家
音乐作曲家
音乐作曲家

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