标题 | Stop, that's enough! |
广告公司 | DENTSU CREATIVE |
广告战役 | Stop - That's enough |
广告主 | French Ministry of Social Affairs, Health and Women's Rights |
品牌 | Ministère des familles, de l'enfance et des droits des femmes |
首次发布日期 | 2015 / 11 |
行业领域 | 公共交通 |
广告口号 | Stop, that's enough! |
剧情简介 | Nearly all women have been harassed at least once in their lives. The French government decided to take action and launched the first campaign against sexual harassment in public transports. Our goal was to convince harassers, witnesses and victims that harassment situations are not acceptable, and convince everyone that we must all act. The agency created a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
哲学 | The French government launched the first campaign against sexual harassment in public transports. |
问题 | Nearly all women have been harassed at least once in their lives. |
结果 | Create a campaign that starkly shows harassment situations experienced by women in public transports using underground lines and graphics. |
媒体类别 | 互动 |
长度 | |
更多信息 | http://www.gyro.com |
执行创意总监 | Sébastien Zanini |
执行创意总监 | Pierre Marie Faussurier |
美术指导 | Jeanne Tourneur |
文案 | Margaux Castanier |
文案 | Olivier Guilloux |
客户经理 | Vanessa Reillanne |
Strategy Director | Evelyne Bourdonné |
Strategy Director | Barnabé Olivier |
媒介企划 | Pascale Deneuter |
制作 | Carré Production |
导演 | Jeanne Tourneur |
导演 | Olivier Guilloux |
插图画家 | Jeanne Tourneur |