标题 | FAQ |
Brief | Readers were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers. |
广告公司 | Boondoggle |
广告战役 | Faq |
广告主 | De Persgroep |
品牌 | De Morgen |
Posted | 11月 2019 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers. |
媒体类别 | 案例研究 |
Digital Marketing Manager | Charlotte Ghekiere |
创意总监 | Leon Jacobs |
文案 | Bouke Zoete |
美术指导 | Jonas Marysse |
美术指导 | Robin de Wachter |
Strategist | Stijn Cox |
Strategist | Carla Mouchbahani |
设计 | Philippe Pauwels |
客户总监 | Sofie Sermon |
动画 | Koen Rollé |