标题 | Photo Promo |
广告公司 | FamousGrey |
广告战役 | Photo Promo |
广告主 | De Lijn |
品牌 | Buscompany De Lijn |
首次发布日期 | 2015 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
哲学 | We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. |
媒体类别 | 互动 |
长度 | |
创意总监 | Tim Driesen |
创意总监 | Iwein Vandevyver |
Digital Creative Director | Laurent Dochy |
Business Director | Mieke Van de Gehuchte |
Project Leader | Charlotte Ghekiere |
Strategist | Elisabeth Roelandt |
文案 | Sam de Vriendt |
Digital Production Director | Bart Segers |
Development | Thomas Mattheussen |
Development | Stijn Huyberechts |
设计师 | Lauwri de Pater |
UX Design | Pieter Nijs |
Artwork | Kristof Luyckx |