Charlotte Ghekiere
Project Leader at FamousGrey
Bruxelles, 比利时
标题Photo Promo
广告公司
广告战役 Photo Promo
广告主 De Lijn
品牌 Buscompany De Lijn
首次发布日期 2015
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
哲学 We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed. 
媒体类别 互动
长度
创意总监
创意总监
Digital Creative Director
Business Director
Project Leader
Strategist
文案
Digital Production Director
Development
Development
设计师
UX Design
Artwork

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