标题 | The Next Rembrandt |
广告公司 | J. Walter Thompson Amsterdam |
广告战役 | The Next Rembrandt |
广告主 | ING Group |
品牌 | ING Bank |
首次发布日期 | 2016 / 4 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity. |
媒体类别 | 案例研究 |
长度 | |
更多信息 | www.nextrembrandt.com |
制作公司 | New Amsterdam Film Company |
ECD / Concept | Bas Korsten |
Concept | Robert Nelk |
Concept | Mark Peeters |
Creative ARt | Güney Soykan |
文案 | Bas Korsten |
文案 | Kasia Haupt Canning |
Tech Lead | Emanuel Flores |
设计师 | Vinesh Gayadin |
Digital Director | Jesse Houweling |
Strategist | Agustín Soriano |
Developer | Morris Franken |
Developer | Ben Haanstra |
3D Artist | Andre Ferwerda |
剪辑师 | Tim Arnold |
PR manager | Jessica Hartley |
Brand Manager | Elisah Boektje |
Screen Producer | Frederique van der Hoeven |
Screen Producer | Mariska Fransen |
Print Producer | Chariva Geurts |
Animations | Kreukvrij |
Special Advisor | Jeroen van der Most |
导演 | Juliette Stevens |
执行制片 | Sander Verdonk |
DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
PRODUCT MARKETING MANAGER | Niels Lohuis |
CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
Marcom Manager | Eva de Vries |
Solution Architect | Ruben Pool |