Kenn Van Lijsebeth
PR Creative at TBWA\Brussels, Bruxelles
Brussels, 比利时
标题Sour
标题 (原始语言)Zuur
广告公司
广告战役 Sour
广告主 Growfunding.be
品牌 Growfunding.be
首次发布日期 2021 / 2
行业领域 含酒精类饮料
剧情简介 Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
媒体类别 Integrated Media/360 Activation
长度
Soundtrack Brussels State of Mind - Zwangere Guy
制作公司
Account Management
Account Management
Account Management
广告经理
广告经理
广告公司制片
广告公司制片
美术指导
文案
文案
文案
文案
创意团队
创意团队
创意总监
创意总监
设计师
设计师
Desktop Publisher
摄影指导
导演
插图画家
Public Relations
PR Agency TBWA\Reputation
制片
制片
音效

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