| 标题 | Say Moshi Moshi to Midori |
| 广告公司 | Ogilvy Chicago |
| 广告战役 | Say Moshi Moshi to Midori |
| 广告主 | Beam Suntory |
| 品牌 | Midori |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 预调鸡尾酒 |
| 剧情简介 | Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer. The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event. |
| 媒体类别 | Ambient |
| 长度 | |
| 首席创意官 | Joe Sciarrotta |
| 执行创意总监 | Liz Taylor |
| 创意总监 | Sam Spratlin |
| 创意总监 | Luis Ramírez |
| 美术指导 | Gonzalo Palavecino |
| 文案 | Katie Rivard |
| Retoucher | Eric Gann |
| Director of Design | Gabe Usadel |
| 设计师 | Connor Flemming |
| 设计师 | Charlotte Petertil |
| 制片 | Annie Larimer |
| Print Producer | Joan Shelton |
| Head Of Planning | Antonis Kocheilas |
| 客户企划 | Ariel Meranus |
| Digital Strategist | Liz Caradonna |
| 客户主管 | Katie Wesch |
| 客户主管 | Sara Jacobsen |
| Production Partner | UNIT9 |
| Editing Partner | Opt1mus (Optimus) |
More Work
SEE ALLMust Be a Jameson
- 品牌:
- Jameson Irish Whiskey
- 广告公司:
- Ogilvy UK
Refresher Course
- 品牌:
- SC Johnson
- 广告公司:
- VML Ogilvy Japan
Day 5
- 品牌:
- Lysoform
- 广告公司:
- Ogilvy Chicago