Daniel Sparkes
Creative at BWM Dentsu Melbourne
Melbourne, 澳大利亚
标题Rewords
广告公司
广告战役 Reword
广告主 Headspace
品牌 Headspace
首次发布日期 2016 / 3
行业领域 文化、休闲及体育
剧情简介 The same accessibility, ease and anonymity that has made social media so essential to our everyday lives also creates an ideal breeding ground for cyber bullies. Headspace argues that kids don’t often think about the impact that their words have on their peers. To raise awareness around hurtful language, the organization created a Google Chrome extension that crosses out hurtful or aggressive language as its typed. Kids are also invited to contribute new words or phrases to enrich the organization’s database.
媒体类别 案例研究
长度
美术指导
文案
设计师
客户经理

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