| 标题 | Cake |
| 广告公司 | Energy BBDO |
| 广告战役 | Raid® Entomology Lab Experiment Videos |
| 广告主 | S.C. Johnson |
| 品牌 | Raid® Insecticides |
| Posted | 11月 2015 |
| 行业领域 | 家庭清洁及护养用品 |
| 剧情简介 | The Experts at the RAID® Entomology Lab know a whole lot about bugs. In fact, the entomologists that work for RAID® are so steeped in bug knowledge, they can even manipulate ants into spelling out their own demise. In these videos, we demonstrated our bug mastery and product efficacy by controlling ants' behavior with RAID® Ant Gel. This series of scientific experiment videos turned the RAID® Entomology Lab, the largest private, urban entomology lab in North America with more than 50 years of experience, into a branded asset for social media. Bugs were harmed in the making of these videos. It The videos sparked a debate on YouTube and on Twitter. It got passed around. |
| 媒体类别 | 影视 |
| 执行创意总监 | Mike Roe |
| 创意总监 | Zac Rybacki |
| 联合创意总监 | Chad Verly |
| 联合创意总监 | Nicolas Mejia |
| 广告公司制片 | Matt Scoville |
| 音乐制作人 | Dan Kuypers |
| 执行制片 | Vince Murray |
| 执行制片 | Evp |
| 执行制片 | Head of Integrated Production |
| 执行制片 | Melissa Barany |
| 剪辑师 | Mark McCutcheon |
| 特效 | Jason Voke |
| 制作公司 | WhizBang |
| 媒介公司 | PHD (Chicago) |
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