| 标题 | Bonds 'Mash Up' |
| 广告公司 | Leo Burnett |
| 广告战役 | Bonds 'Mash Up' |
| 广告主 | Hanes Brands Australasia |
| 品牌 | Bonds |
| Posted | 11月 2018 |
| 行业领域 | 服装、时装和鞋类 |
| 剧情简介 | As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels. |
| 媒体类别 | 互动 |
| 美术指导 | Stacey Karayannis |
| 摄影师 | Georges Antoni |
| 制作公司 | Big Active |
| 导演 | Mat Maitland |
| 广告公司制片 | Eliza Malone |
| Associate Digital Director | Tim Shelley |
| Group Account Director | Amanda Nicoll |
| Senior Account Manager | Suzi Williamson |
| 数字制片 | Nick Baum |
| Music Negotiations | Karl Richter |
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