Tim Shelley
Associate Digital Director at Leo Burnett
Melbourne, 澳大利亚
标题#MyFamilyCan
广告公司
广告战役 #Myfamilycan
广告主 Spc Ardmona
品牌 Spc Ardmona
Posted11月 2015
行业领域 食品
剧情简介 SPC is Australia’s largest fruit processing company. Despite being part of our family life for 100 years, SPC faces an enduring sales battle. With no legislative protection from the Government, cheap imports continue to flood the market and lure consumers away, regardless of their brand, origin or quality. An unexpected set of circumstances provided an opportunity for SPC. A contaminated batch of Nanna’s frozen berries caused a nationwide Hepatitis outbreak, sparking widespread alarm about country of origin food labelling. “For too long people have been talking about country of origin food labelling, and nothing much has changed.”Tony Abbott, Prime Minister of Australia (Source: Sky News)Consumers were frustrated because the prevailing system didn’t deliver enough information at the supermarket shelf. For busy shoppers it was virtually impossible to discern which products were locally grown. So we deliberately set out to draw the nation into a food labelling conversation with an initiative that drove a significant volume of sales.
媒体类别 公关
制作公司 Studio Pancho
执行创意总监
美术指导
文案
数字艺术指导
设计师
设计师 Head of Digital Design
客户总监
客户经理
制作经理
制作公司制片
摄影
制作公司
导演
摄影指导

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